Thursday, Feb. 25

Building an Audience for your Work

Publishers, it seems, are only interested in your stories if they come with a built-in audience. This is probably the same line of thinking that leads to executives to be more interested in sequels and comic books than original spec scripts. But perhaps there is a way to build up an audience for your project before you even attempt to look for a publisher/reader.

“These days, you need to deliver not just the manuscript but the audience,” says Mr. Levine. “More and more, the mantra in publishing is ‘Ask not what your publisher can do for you, ask what you can do for your publisher.’”

(via Unk)